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Internet Millionaire Mentor
Frequently Asked Questions...
Smart marketers know the power of attraction marketing. Here's the key. You must learn to harness the powerful forces of human nature. It's also important for you to understand that not everyone is going to be attracted to you or your message no matter how well you present it or how great your message is.
And this is the beauty of promotional clothing. Does a magnet all of the sudden just stop attracting? No. It waits patiently until something comes within range of it's power. Then it attracts it. The same thing is true of a really good marketing message. And when you combine the attraction principal with a good marketing message, delivered by a walking billboard which is placed in targeted areas, you are poised to have a winning combination!
Another way of thinking about it is a pebble in a pond. You know what happens when you toss a stone in to the water. It creates a ripple effect. And you see a ripple effect which extends out in a circle that grows. It spreads out until eventually you can't see it anymore once it's out of range.
The same thing is true when you wear promotional clothing. Except you are combining the power of attraction marketing to create the ripple. One might say you are casting a net over an area, or another great analogy might be that you are sending out a radar signal to locate targeted contacts in your immediate area.
Is wearing promotional clothing really effective?
Absolutely! I've personally been approached by many people who saw a promotional message on a shirt or jacket I was wearing.
How many branded clothing items do you personally own?
I've got approximately 25 shirts, jackets, hats etc.
How often do you wear them?
I try to wear them every day when I leave the house to go somewhere. You just never know when a targeted prospect is going to be within reading distance and a sale can be made.
What is your strategy for getting the most out of promotional clothing?
Simply put, you've got to wear the items around as many people as you can. Putting on a branded shirt or jacket and then standing in your back yard, isn't going to somehow magically spread your marketing message, unless you're having a cookout and have invited lots of people over! You've got to wear your clothing where people are going to see it, in order for it to have effect.
I try to wear the items everywhere I go. My mindset is that everywhere I go there are targeted people who have interest in my product, service, program or business opportunity. And when you really think about it, this is absolutely true. We share the world with a lot of diverse people. And in today's times there are many more like-minded, open-minded entrepreneurial thinkers walking about than you may realize. They are everywhere! And that's a great thing.
Where are some good places to wear these items?
It's best to get in to the habit of wearing the promotional clothing everywhere you go. I say this because you simply never know where the person who has interest in your offer is going to be. Just know this. Everywhere you go there are countless people who have a direct interest in what you are offering. This is one of the many reasons why wearing promotional clothing is so effective. It makes it super easy for you to find people who are highly targeted to your offer.
A more direct answer to the question would be any place where groups of people gather. The more the better. Here's a small list of good places...
Arts & Crafts Shows
Movie Ticket Lines
The key with all of these places is the fact that a never ending stream of people are always going to be walking around. And in the case of a grocery store check out line, a movie theater ticket line, or a bank teller line etc. you will always have a small focused group of people who can very easily see your promotional message. And the beauty here is that you can move around while these people remain focused and stationary. Again, you are the billboard. You are simply moving around so more people will see your marketing message! It really works.
Is there anything else I can do besides just wearing the items when I go out to generate more business?
Yes! Here's what I do. I use drop cards. Drop cards can be highly effective as well. I think they are the perfect companion to wearing promotional clothing. Go HERE to see what drop cards are all about and to discover how you can use them effectively.
Are you available for custom graphics design / logo creation etc?
Yes. If you would like me to design some custom designs for your company, service, product, business opportunity etc., just click the contact tab at the top of this page or call me direct at 804-897-2274.
What's the best way to handle it when someone approaches you with interest after seeing your shirt or jacket?
It really depends on your offer and what your goals are. Your objective may be to sell them something on the spot. It may be to get them to visit your web site. It could be to qualify them as a person who would be well suited for a home based business opportunity.
I personally always have business cards on me. I also always have plenty of drop cards on me as well. I have 22 web sites and I have them all memorized. So I know which site address to give a person who expresses interest. I've found however that the best results always come from having something to give to a person which contains my web site address and telephone number. You can never rely on people to remember your web site or telephone number. People are too easily distracted and forgetful. It's always best to hand them a card. That way they do not have to remember anything. All they have to do is take out the card you gave them and either go to your web site or give you a call.
The initial repore you establish with a prospect is very important. So you want to make sure you take the time to properly establish it. You want the person to follow through with whatever action you want them to take such as going to your web site or calling you etc.
Are these shirts good quality?
Yes they are. I was first a little skeptical about how well the designs would look and how good the colors would appear etc. However, once I got the first few shirts I realized immediately they look great and the colors are sharp.
It starts with the design. The maximum pixel dimensions that can be utilized in the design shop is 3000 X 3000. The highest resolution that can be used is 200 dpi. I always design everything in 300 dpi. I do this to ensure the absolute highest quality. I prefer to allow the printer to automatically reduce the resolution down to 200 dpi from the highest 300 dpi industry standard for print work. This ensures the absolute best possible quality.
The shirts and designs rival anything I've seen in stores in terms of color and shirt quality.
How do you wash the shirts and jackets to ensure they stay looking good?
I turn them inside out and wash them in cold water with regular laundry detergent. The colors never bleed and they come out looking great. Personally I do not dry any of the promotional clothing. I do not want to risk shrinkage.
I also use a steam iron to press the items. I pay careful attention not to iron over the front of the designs. I press the back of the designs to ensure there is no issue with applying a hot iron directly on the designs. This approach works very well.
What can you do when you can't always wear a t-shirt or polo with a marketing message due to work?
I have several jackets with a zipper. They are super fast and easy to put on. And they make it a breeze to put on over a shirt and tie for example or anything else. A great example of this strategy may be on your lunch break. You could put the jacket on over your work attire and eat at a nearby restaurant where several people can see your promotional message. Then when it's time to return to work, simply remove the jacket.
What's your best tip for getting maximum benefit from wearing promotional clothes?
Well, I have lots of great tips. And they are all great. There are countless ways you can use promotional clothing to get extremely effective results. Wearing them around a focused group of people is always best. The key is to figure out how to target a group of people who would most likely be interested in your offer.
Here's a great example...
This page has many of the frequently asked questions I get about wearing branded clothing!
I have a DVD that shows people how to get free gasoline. Now think about this offer. Who would be interested in knowing how to save $20. to $60. every time they stop for gas? Duh... everybody that drives a car, truck, bike, boat etc. Right? Of course! Now where would be a great place for me to find these people? Where do you think these kinds of people would go? Well, it's very simple. All you have to do is think about other things they also like, want, or need such as gas and food for example.
People always need gas. So one thing I do is wear a shirt or jacket that says Ask me how to get FREE GAS. I always keep a couple shirts and jackets in my Hummer just for when I stop for gas. Since people are already standing at the gas pump and they are about to reach in to their pocket and pay for gas, do you think they may be at least curious about how they can save money or even get their gas for free? You bet they are! This strategy is very effective. By the way, if you want to know the secret to free gas go HERE.
The point is it only takes me a few seconds to slip on a jacket as soon as I get out of my Hummer to pump my gas. And it's well worth it when I couldn't be in a more highly targeted spot!
It's all about targeting. Here's another great example...
I discovered a way to get $3,000. in savings. $1,000. in groceries. $1,000. in restaurants. And $1,000. in general merchandise. Now who do you suppose would have interest in saving on these things and where do you think they may be hanging out? The grocery store and in restaurants right? Absolutely!
I have a shirt I wear every weekend when the wife and I go to the grocery store. It's white with big bold red letters front and back. I'm walking around in the absolute highest possible targeted place I could be in. People always approach me. I hand them a certificate which tells them how to claim their savings and has my web site on it as well. By the way, if you want to know how you can save $3,000. go HERE.
Restaurants are of course the other highly targeted place I go when I want to promote this offer. I generally promote both together since people who would want to save money on their groceries also would most likely want to save money every time they eat out in a restaurant. It's all common sense really.
Here's a tip. I always try to be seated as close to the front door as possible. And I always sit with my back to the door. I want every person who walks in to instantly see my shirt and my promotional offer. Again, I am the billboard. So it is important for me to plant myself where the most people are going to see me and my promotional message.
You always have to be mindful of your marketing message and your offer. Sure there is a really good chance that wherever you go, there will be people who have interest in your offer. However, anytime you can target your audience to a significant degree (as in the above examples) the better.
Do you have any really sneaky tips?
Sure. I've got lots of sneaky tips for getting the most out of promotional clothing. I don't have room on this page to list them all. However here's one you may like.
Let's say you are in a restaurant and you would like to promote two things at once to the other patrons without lifting a finger or doing anything different. The way you do it is very simple. Now for this to work in the most effective way, you need to scout a good location that has tables that are positioned close to the front entrance. You also want to make sure the chairs are suitable for you to hang your jacket on them. They need to be tall enough so that your jacket will not be partially on the floor as it hangs.
All you do is wear a shirt with one promotional message on it, and then also wear a jacket that has another one! Then once you get to the table, simple take off your jacket and drape it around your chair. Now people can see BOTH promotional messages!
Now here's another sneaky way you can make this TWICE as effective. Take someone else with you. Have them also wear a promotional shirt and jacket. Make sure they sit directly across from you. This way you can maximize the coverage area and get your promotional messages seen from two directions!
And if you really wanted to, you could display four different promotional messages at once using this strategy. However, you may wish to drape each persons jacket over the two opposite chairs so that you can get four way coverage! People behind each of you will see the message on your shirt. People behind each jacket will the message that is on the jacket.
Is there an effective way for me to split test which shirts or jackets work best?
Well, this one is pretty straight forward. You simply need to wear them to see which ones give you the best response. However, one thing you can do to perform a quick split test is to wear a shirt with a promotional message that is different than the message on your jacket. Wear your jacket for a while in front of a crowd and then take it off to display the promotional message on your shirt. This will give you an idea of which attracts more people. The thing you have to always keep in mind however is that the people are constantly changing. Just make sure you are targeting the right crowd with your offer. To perform a true split test, you want to change only one thing about each offer as opposed to testing two different offers.
How do the sizes of the shirts and jackets run?
Each design gives the exact size measurements. Personally I wear a XXL. I think they run just a hare smaller than traditional sizes sometimes. I would go with the next size up to be on the safe side. I'm happy with the XXL items I have. They fit me well without being overly tight. I have room to move around and they are comfortable.
Do you have other shops where I can create clothing for fun or other uses?
Yes I do...
If you are interested in a fun design shop with designs you can use to create clothing items for fun etc. you can go HERE.
If you are politically minded and are unhappy with the current administration, go HERE.
Can I purchase clothing items that are already designed and ready to wear?
Yes you can. I've created hundreds of items just for this purpose. Click on the PreMade Items tab at the top of this page to see the store!
What are your personal favorites of all the items you've designed?
That's a really tough question. It's tough because I put a lot of thought in to each design and product. I take this stuff really seriously. I also know that different designs are going to attract different people. And of course the offer has a direct bearing as well. Here's some of my personal favorite designs based on impact and responsiveness. These examples are for someone wanting to attract like-minded prospects with interest in a home based business opportunity...
What's the basic concept here?
The basic concept is to get your marketing message out to as many people as possible without having to approach them directly, or attempt to sell them, or otherwise engage them in any way (other than with your clothing) to do it.
Think of it this way. Let's say that you're in the grocery store. Now when you first walk in to the grocery store, wouldn't it be awesome if you could get on the intercom and make a big announcement consisting of your commercial for your product, program, service, or business opportunity? You could then just have everyone in the store who is interested in your offer, to form a line at the front of the store and you could tell 'em to meet you at the front door and you could sell them all right on the spot!
Well, the interesting fact is that due to the number of people in the store, the general appeal of your targeted offer (to the people in the store based on wants, needs, demographics etc.) it is safe to say a line would form with a few people in it.
However, since you can't make a formal announcement and the sore isn't going to be interested in having you broadcast your commercial over their intercom system, you will need an alternate solution. And here is is.... promotional clothing!!! It's subtle. It's direct. It's effective.
Promotional clothing is like a magnet. In fact, isn't that what all marketing really is? Sure it is. It's about attracting new prospects, new business, new clients, new sales. The bottom line is, it's about using systems and strategies to attract targeted people to your business. It's that plain and simple.
When you wear promotional clothing you become a walking, talking billboard. And everywhere you go you are either attracting or repelling people away. This is true when you're in your regular clothing as well. It's human nature. There are ways to draw people to you.
When you recognize that as a marketer, you have the ability to attract like-minded people to you, like the most powerful magnet on earth, you begin to fully appreciate and understand the enormous power you have. It can be incredibly powerful in the right hands.
How often do you create new designs and make them available for sale?
I try to add new designs to my clothing line every week. To be notified when new items have been added to the shop, click the Subscribe tab at the top of this page and subscribe to my private notification list.
How can I learn more about effective ways to market stuff with promotional clothes?
Click the Get the How-To DVD! tab at the top of this page for my DVD.